Digital Marketing: The Hows and Whys explained in n steps

Digital Marketing! We know that you are fairly familiar with the term. If we put up technically then, as said by Neil Patel, Digital marketing is any form of marketing products or services that involves electronic devices.

Digital marketing helps you reach exactly where your audience spends a lot of time: Online.

People often limit this vast topic up to website SEO or social media marketing. However

Digital marketing encompasses different components such as digital advertising, email marketing, online brochures, and many other tactics.

However, this digital marketing is as vast as the ocean.

Let’s dive into this ocean!

The 2 main pillars of digital marketing are online marketing and offline marketing.

The 7 key elements of digital marketing are:

Search engine optimization (SEO)

Search engine marketing (SEM)

Content marketing

Social Media Marketing (SMM)

Pay-per-click advertising (PPC)

Affiliate marketing

Email marketing


SEO-Search Engine Optimization

SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a particular keyword. When it comes to SEO, there’s a search engine and a searcher.

SEO is the trick you apply on your article to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.


SEM- Search Engine Marketing

What Is Search Marketing?

Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Nowadays “search engine marketing,” is commonly known as “search marketing”. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities. We generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:

Paid search ads

Paid search advertising

PPC (pay-per-click) *

PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.

CPC (cost-per-click) *

CPM (cost-per-thousand impressions) *

Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.


Content Marketing

As per the Content Marketing Institute, “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. The different

Content marketing formats are the website content, blogs, press releases, infographics, company news, client testimonials, and case studies.


Social Media Marketing

Putting in simple words, Social media marketing refers to the process of gaining traffic or attention through social media sites. Social Media marketing also helps you build links that in turn support into SEO efforts. Additionally, many people(especially millennials) searches on different social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.


Pay-per-click Advertising

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “Digital Marketing in Kuwait,” our ad might show up in the very top spot on the Google results page.


Affiliate Marketing

Affiliate marketing is one of the oldest forms of digital marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.

For example:

Here are steps to get started with affiliate marketing via your blog:

  1. Start a blog
  2. Select a relevant niche for your blog
  3. Pick the affiliate products to promote
  4. Create content around those products
  5. Drive traffic to your website/affiliate post
  6. Use email-marketing
  7. Create email-sequence
  8. Focus on driving more traffic and repeat the process


Email Marketing

A very streamlined definition of email marketing is the use of email to promote products and/or services. However, these days the is the use of email to develop relationships with potential customers and/or clients. The different kinds of emails are new product/feature announcements, promotional, newsletters and so on.

Above all, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their customers.

So, this is all about Digital Marketing to the core. As you can see, Digital marketing opens ample avenues for marketers.

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